Walgreens Core Email Templates
Objective:
Enhance the Walgreens email template to create a more polished and engaging experience. Focus on cohesive design elements that encourage scrolling and deliver clear, impactful messaging throughout.
The navigation background will match the email body, with overlapping elements creating a cohesive flow that guides the customer's eye to the main content.
This example showcases an email in dark mode, utilizing the Walgreens brand mark as a design element. As a result, the traditional navigation with the logo is omitted.
Walgreens Sponsored Emails
Objective:
Develop a comprehensive email design system for Walgreens' vendor-sponsored communications. The primary objective is to clearly distinguish these emails as paid advertisements from third-party vendors, ensuring transparency and customer trust. The design will prioritize the vendor’s brand identity while seamlessly integrating elements of the familiar Walgreens aesthetic to maintain brand recognition.
Solution:
Sender Name: Emails will be sent using the new sender name, “Walgreens Presents.”
Subject Line: Each subject line will start with the sponsor’s name for transparency.
Header: The email header will clearly state that it is sent on behalf of the sponsor.
Body Design: A Walgreens core color will be used as a background to frame the sponsor’s content while maintaining brand consistency.
Additional Examples
Writer: Areif Sless-Kitain
Writer: Andrea Bauer
Writer: Andrea Bauer & Hillary Lichtenstein
Writer: Hillary Lichtenstein
Writer: Andrea Bauer